LinkedIn, widely regarded as the most business-appropriate social media platform, reached 100 million users, CEO Jeff Weiner claimed on March 22. It’s worth noting that executives from every member company in the Fortune 500 presently operate a LinkedIn account. Additionally, the annual growth rate for the platform in Brazil and India, two of the nations demonstrating the strongest economic growth and potential, was 428% and 76% at last check, according to LinkedIn officials.
Fellows Inc. Corporate Credit Manager Curt Rothlisberger, CCE, CICE, told NACM he believes LinkedIn has been helpful in building better collaborative business relationships, especially with global colleagues, as well as finding or considering potential staff.
“When contemplating a hire, for example, I expect to see a presentable profile of a candidate on LinkedIn,” said Rothlisberger, a panelist at FCIB’s I.C.E. Conference in Chicago next month. “If not, it’s a red flag to me perhaps indicating the person is not ‘with the times.’ It also helps confirm one’s background when comparing with a resume.”
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Brian Shappell, NACM staff writer